{"id":13389,"date":"2025-10-02T15:02:34","date_gmt":"2025-10-02T18:02:34","guid":{"rendered":"https:\/\/www.findesiglo.com.uy\/tienda\/?post_type=product&#038;p=13389"},"modified":"2025-10-02T16:02:46","modified_gmt":"2025-10-02T19:02:46","slug":"la-gestion-deportiva-en-la-era-digital","status":"publish","type":"product","link":"https:\/\/www.findesiglo.com.uy\/tienda\/libro\/la-gestion-deportiva-en-la-era-digital\/","title":{"rendered":"La gesti\u00f3n deportiva en la era digital"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Este libro est\u00e1 dirigido a gerentes, directores, dirigentes y a todos quienes participan o aspiran a participar activamente en la gesti\u00f3n del deporte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lo largo de sus p\u00e1ginas, aborda los desaf\u00edos estructurales que enfrentan los clubes deportivos en Uruguay y Am\u00e9rica Latina, integrando <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\">, gobernanza, finanzas e infraestructura como vectores clave de transformaci\u00f3n institucional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asimismo, propone un modelo de gesti\u00f3n que profesionaliza \u00e1reas, valida estructuras de mando y proyecta entidades sostenibles, sin perder la identidad ni el prop\u00f3sito que caracteriza y es la esencia de la instituci\u00f3n deportiva.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una gu\u00eda estrat\u00e9gica para consolidar clubes competitivos, sostenibles, solventes y coherentes, capaces de articular normativas, formas jur\u00eddicas y visi\u00f3n empresarial, con profundo sentido comunitario.<\/span><\/p>\n<hr \/>\n<p><strong>Carlos Lazzarino Palermo<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Nacido en Montevideo, Uruguay, es especialista en marketing financiero y deportivo, con estudios acad\u00e9micos cursados en instituciones de Uruguay y del exterior. Fundador de Milenium Escuela de Negocios y Gesti\u00f3n Deportiva, fue el precursor de la formaci\u00f3n profesional en gesti\u00f3n deportiva en Uruguay, desarrollando las primeras capacitaciones y carreras aplicadas al contexto latinoamericano.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ha liderado procesos de transformaci\u00f3n institucional en los sectores financiero, empresarial y deportivo. Fue directivo del Club Atl\u00e9tico Pe\u00f1arol entre 1993 y 1997 y conferencista en congresos regionales sobre gesti\u00f3n, innovaci\u00f3n y sostenibilidad deportiva. Preside la C\u00e1mara de Comercio Uruguay-Corea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Su obra articula pensamiento t\u00e9cnico, mirada filos\u00f3fica aplicada, vocaci\u00f3n transformadora y reingenier\u00eda institucional, con \u00e9nfasis en \u00e9tica de la conducci\u00f3n y arquitectura del poder.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este libro est\u00e1 dirigido a gerentes, directores, dirigentes y a todos quienes participan o aspiran a participar activamente en la [&#8230;]\n","protected":false},"featured_media":13390,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[82,114],"product_tag":[],"class_list":{"0":"post-13389","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-deporte","7":"product_cat-estudio-y-consulta","8":"pa_ano-de-edicion-2134","9":"pa_autor-carlos-lazzarino","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La gesti\u00f3n deportiva en la era digital - Editorial Fin de Siglo - Librer\u00eda Online<\/title>\n<meta name=\"description\" content=\"Este libro est\u00e1 dirigido a gerentes, directores, dirigentes y a todos quienes participan o aspiran a participar activamente en la gesti\u00f3n del deporte. 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